Build Credibility with Every E-mail You Write
E-mails can either build or erode credibility. For e-mails to differentiate you in a positive light, take the time to write them clearly and concisely. Make sure to focus them on the recipients and their needs. Lastly, plainly define any follow-up actions. When...Clarity—It’s Rule #1 in Writing!
Clarity should be a writer’s highest priority. While everyone nods in agreement, miscommunication is rampant. How many of us have had the unsettling experience of trying to assemble a child’s toy, only to be thwarted by unclear directions. Anyone interested in healthy...- What to Remember When Selling Costly Products
Traditional selling strategies do not work as the cost of the product increases. Large tag items, particularly those in the high technology industries, demand a different approach. Length of Selling Cycle Whereas a low-cost sale can be completed in one call, a major sale may require many calls spread over a period of months. Also, […]
- The Five Things Intentional Listeners Must Master
If you think you are a good listener, think again. Study after study confirms that most people listen effectively only 25% of the time. Instead of listening, they are focused on responding. What is often overlooked is that there are three levels of listening. At the very basic level, there is passive listening —where we […]
- The Scoop to Building Relationships on the Phone
A lot of us speak quickly when we are on the phone with our customers or clients. Sometimes it is because we have so many calls in cue or because we feel pressured to get on to the next call. Whatever the case, it is a habit that can cost us business. Why? When we […]
- What Kinds of Questions Do You Ask
As inside sales representatives, the way we close business is by asking questions. Often, we ask the same questions of each customer. Sometimes, these questions move people to make decisions, but at other times, they don’t, leading us to wonder “what happened?” Selling over the phone should not be a crapshoot. By asking the right […]
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