I always buy the same toothpaste, yogurt and mayonnaise because I like the brand. Maybe you also have favorite brands. My friend is on her third Honda. My husband only drinks Miller Lite. People are loyal to particular brands because of things like their effectiveness, taste, price point and durability. According to Wikipedia, a brand is a name, term, design, or other feature that differentiates one seller’s product from those of others. What distinguishes YOU from other colleagues is your brand. Obviously, you want to present yourself in the best light, but there are some things that chip away at your brand. Protecting your brand means requires constant monitoring. The points listed below will strengthen and ensure brand loyalty.

For many of us, the telephone is our primary vehicle for doing business. Since people make instantaneous decisions about our competence and confidence, often within the first thirty seconds, it is critical to remember the importance of making a good first impression. While we all agree this makes perfect sense, the reality is that we […]

I just returned from a month long tour of the Asian Pacific rim, visiting Thailand, Laos, Cambodia and Vietnam. In each country, I had a different tour guide. What struck me as impressive were their extraordinary communication skills. It occurs to me that we need to function as tour guides of our messages to ensure our ideas are heard. Here are the things I noticed our great tour guides did that are worth immolating.

There are times we make extremely important presentations. Perhaps, it is to an unhappy customer to retain the business, or maybe it is to our own management team about a controversial project. When nervous, we tend to freeze. It seems like we can’t think or breathe. There are two skills that are lifelines. They are […]